The Experienced Contestant
Are you one of those people who simply don’t win any prize at any promotion? Well, we thought about you.
To complete a classic prize-under-cap TVC campaign with a smart online component.
We did something that no other beer brand done before: in digital, we rewarded the unlucky Bergenbier fans that won nothing at the TVC campaign.
In a landing page on bergenbier.ro, users that didn’t won any under-cap prizes, could enter the lucky draw for even bigger rewards than those from the TVC campaign. All they had to do was enter the receipt code that prove their buying.
To let everybody know about our thing, we created original video content where we surprised 3 unlucky people in ordinary situations and made them winners.